Brewing companies worldwide come in all shapes and sizes. From multi-national corporations to monasteries, the art of brewing beer has been a driver of economies and a reason for pilgrimages for centuries. In the decades following the repeal of prohibition in America, this once proud regional industry changed into an industry dominated by a few large brewers dominating the landscape. That story has been heavily covered, but the relevance of a breweries role as a national vs. local/regional economic force rears its head even among those in the craft beer arena today. Add in to the fact that this week’s featured brewing company is brand new and only has 1 style available for sale so far, and the debate is even more applicable.
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Backswing perfecting their craft |
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Backswing tasting before launch |
My exclusive Backswing IPA |
For Nebraska this is a great thing. Though the number of breweries has increased, this is still a macro beer place. People on the fence about this whole craft beer thing settle for beers they see on commercials. For a state that idealizes its local beef and agro-history, when it comes to beer it has a long way to go and a huge marketplace for more local beer. When it comes to beer in general, regional flavors and local ideas should rule the landscape in my opinion. I am not against success, but in brewing sometimes large scale success kills innovation.
There is plenty of room for guys like Pat, T.J., and Cory to not only be successful, but also to take the next step and open a standalone brewery as well. Up next for this new kid on the block is a host of recipes from American Wheat to Summer Ale. Around the country folks are getting together and coming up with creations just like Backswing, for the love of beer and a solid sip. When you come to Omaha for the beer week in February, or stop in to Brewsky's when visiting town make sure you have a Backswing IPA on tap and tip your cap to the guys who are helping to add more local to the market.